The Future Of Online Scoring

After an interesting experience where I was told I needed a @Klout Score of 70 to get some business (read about it here) I have become interested in online Scoring and how this might change in the future.

I was sat in the @henleycareers Henley Business School Careers office having a fascinating chat with the fabulous team there and we talked about @Klout and its potential impact on getting a job, getting the right job or growing your business.

For those of you who don't know, @Klout measures your online influence.  It simply takes the retweets, mentions, likes and comments you get online and with an algorithm gives you a score between 1- 100 that lets' you know how influential you are online. I go more in-depth in our last blog.

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For example @BarackObama has a score of 99 and my wife, who never uses Twitter is on 16 @wickwok.

So as a business person you can see who has influence online and who doesn't and make decisions about who to spend your time connecting with.  Sound a bit mercenary?  Or is it real business?

So what is the natural conclusion of this?

What if a new service started measuring more than just your social influence?

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What if it took in your credit rating and coupled that with you social influence and then weighted your job title, your bank information, the car you drive and more?

Where are we going with this social scoring of people to rank whether or not we should be talking to them?

Is this a game we should even be involved in?

What do you think about the future of online scoring and should we be engaging with websites such as @Klout?

Or is it just an online version of what we always did implicitly with the class system in England for many years?

I'm interested to read your thoughts below!

Tweet me at @AlanDonegan

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