The purpose of Weebly SEO is all about getting your weebly website in front of your customers when they’re looking to buy something. This is what’s known as buyer intent searches. For instance if you look up “cute cats” you probably don’t intend to buy anything, you just want to look at cute cats, but if you looked up “cute cat mugs” there’s a much higher chance that you are specifically looking to buy cute cat mugs. This is important if you have some sort of store on your site as each product page can be found on Google. I personally have a website where I review mattresses and pillows, I make money through affiliate links so I want people to land on my website when they’re mid buying process. For example I have this guide to mattress toppers which I want to rank for the phrase “best mattress toppers uk”, people looking for the best one are likely looking to buy one so it has the right buyer intent, and if you type that into google I’m currently bouncing between first and second position. Ideal! (For full disclosure I actually use Wordpress not Weebly, I find it easier to use because I used it first but these basic principles are true no matter what website builder you use. I know the friendly folks at the PopUp Business School teach you to make a website with Weebly so I’m sticking to a Weebly SEO Guide.) Now if you have a business it’ll likely be a little bit different, you might want to rank for a phrase like “flower delivery kent” or “Window cleaner manchester”. The more people there are trying to rank for the same phrase the harder it’s going to be to get to the top but don’t worry we can do it! The Most Important Weebly SEO Tip is.... Make sure your website has a very clear topic.
It doesn’t know what a picture of a washing machine is. If your talking about dirty washing it might group you together with laundry, but it could also group you in with washing machines for sale, parent forums talking about washing, or laundry services in america when you're based in liverpool. So we have to make it crystal clear what we are and what we’re talking about. How do we do that? With this Weebly SEO Checklist!
Check your targeting exactly the right phrase You can download a free Google Chrome plugin called Keywords Everywhere. You install it and when you search something in Google it shows you roughly (very roughly) how many people search it per month. Make sure you set it to UK otherwise you’ll get the global searches which often isn’t useful. So I typed in: "How to start a Business without Spending Money" and found it gets zero searches… and there’s the PopUp Business School proudly on the first page with no one to look at it. Oops! So I tried a few variations until I found that about 300 people per month search: "How to start a Business with No Money." It’s such a small difference but the front page of Google is completely different for both. So that’s what we focused on. A free account at KWFinder can also be good at giving similar phrase suggestions so you can find the one you want. As a side this is a great buyer intent search as it’s people looking to start a business for free who are ideal customers for the PopUp Business School, especially because they offer free courses! Use Target Keyword in Heading Now we know what our search term is we want to optimise for it. So let’s start by putting it in the heading. That’s under Page Title in the Weebly Editor. If it’s a long phrase then the whole thing can be used as the heading but if it’s a short phrase then consider spicing it up but still including the exact phrase. So you might have “flower shop kent - Fresh Flowers Great Prices” You want your heading to be about 55 characters or less so it all fits in the Google Search Display. Use your Keyword in your Page Description In Weebly there’s an advanced setting where you can change the page description, this is what comes up under your heading in the Google Search and is limited to 160 characters. So just write a little bit about what’s in your page and be sure to use the phrase you’re trying to optimise for. Use Target Keyword in URL You want your url to include all the words from the phrase you’re trying to rank for. So for our how to start a business guide, sticking with the format you’d want: http://www.popupbusinessschool.co.uk/popup-online-course/step-3-how-to-start-without-spending-money It doesn't need the word business twice but I like to keep the phrase all together. Use Target Keyword in Text Use your keyword in the first paragraph or at least the first 100 words, this lets Google (and your readers) know exactly what the article is about. You’ll notice I did it in this article with the phrase "Weebly SEO." This just makes it clear to everyone what to expect in the article and exactly what it’s about. Sprinkle your Exact Keyword through the Text Ideally you want to it to be about 1% of the total word count but the bigger the keyword the harder that is. For “how to start a business without spending money” I just wanted to make sure it was used in the opening, the conclusion, and a couple times throughout. In a subheading or two is also a good idea. But for this article I want the phrase "Weebly SEO" to be used more often. It’s a nice short phrase so it’s easy to keep bringing up naturally. Rename images before you upload Before you upload images name one of them your keyword and the rest alternatives to your keyword. This only works if you upload your own images but naming the files the keyword and the logical variations of the keyword as that all helps google understand exactly what the page is talking about. Make sure you write for other humans!
Other SEO Factors This is all your on page SEO. It focuses on getting your page just right so google can understand it. But there are also off page factors and the biggest of those being links. If reputable people link to your site then that acts kinda like a vote in Google's eyes. The more and higher quality votes the higher you rank. But getting real link is hard and or expensive so not something to worry about. The biggest impact will be making sure your on-page Weebly SEO is as good as possible. If you have some sort of local business selling a service or have a shop then head over to Google My Business and go through those guides so you can appear as a business listing in front of your customers. This is a handy sort of cheat way to get to the top of Google for a local search term like "kent flower delivery." A Couple Of Other Weebly SEO Tips: The Google Search Console
A sitemap is literally a map of all the pages on your site. Now weebly is super handy because they automatically generate you one at yourweeblywebsite.co.uk/sitemap.xml just put /sitemap.xml and a weird looking page with lots of lines of code will appear. Ignore all that and just copy and paste the address into where it asks you in the google search console. How Long Does It Take? I’m sure you're eager to get to the top of Google and have all these lovely customers show up on your site but unfortunately it takes time. Google has to crawl through thousands up thousands of websites every hour let a lone day so it takes time, but this isn’t a sprint so hang tight and let the results of your efforts slowly build up. An Experiment A final experiment just for fun before I finish. If a phrase appears in your writing on any given page of a website it should appear in Google for that phrase.
Kieran MacRae came to the Glasgow PopUp Business School in October 2017.
He specialises in Search Engine Optimisation and runs his own business The Dozy Owl which teaches people to become the masters of their own sleep. Find out more about him at moneyonfire.co.uk Follow him on Social Media at @Macrae07 & @MoneyOnFireBlog
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Armed with nothing but knowledge, a video camera and YouTube, he started his business, promoted it through every online resource avaliable, "stormed the trenches" as he would put it and got it in front of his customers, building his audience. Long story short, he set up his business in such a way that meant he had no risk, no cost and 100% passion. Just the way we like it! Take a look at the above video for more and why we take so much inspiration from not only his story, but his current work too. External References Who inspires you?We've told you who inspires us to carry on and keep going... We'd love to know yours!
Let us know in the comments below, or Tweet us @PopUpBusiness So if cash is king and content is queen does that makes promotion the heir to the throne?  We're starting to create some really good content. We're not there by any means, but we're well on our way. So what? So is everyone. Your content might be amazing. Your products and service life changing but no one really cares. Actually that's the easy bit.
The difficult bit is to interrupt your customer's day and reach out with amazing content which grabs them by the nose hairs and leads them to your website and doesn't let go until they do whatever it is you want them to do. i.e. buy now, leave their email, subscribe etc. Here's how you do it:
Check out this - good tips in here. Look out for Henry (not the hoover).  Sally Geldard - Picture by Malcolm Triggs While many mums would see looking after a poorly four year-old as a good excuse to get out of attending a business course, Sally Geldard was determined not to miss a single day of the PopUp Business School workshop in Ramsgate! Her enthusiasm for the Pop Up Business School (PUBS) event held in Ramsgate, funded by housing association charity West Kent Extra (WKE), meant that a beautifully behaved Sorrel sat at a table with her colouring book while mum learned more vital skills to further her business. Sally, who has set up her own business as a personal assistant for company bosses who need occasional help, had attended the first four days of the week-long course and was determined not to miss anything.  Group photo from the Ramsgate PUBS event - Photo by Malcolm Triggs The Pop Up Business School prides itself on taking the mystery out of the business process and inspiring people to ‘have a go’ rather than stifling their ideas by pointing out all the red tape they might encounter down the line.
“Most people think you need a business plan and funding to get an idea off the ground,” said co-founder Alan Donegan. “Our approach is to show people how to start with no money, be confident about their idea and then get out there and find some customers.” It was that kind of no-nonsense advice that so inspired Sally that she felt she couldn’t miss day five of the free course, held at the Oak Hotel and attended by around 20 or so people. “I have learned so much about business and how to turn my idea into a successful enterprise,” she said. “I have picked up lots or useful sales and marketing advice, gained confidence in what I want to do and, above all, discovered a real passion for making it work. “Sorrel was under the weather this morning and not well enough to go to school but I was determined to get to the last day of a course that really has been an eye-opener for me. “I came here on Monday with a fledgling business that wasn’t quite firing on all cylinders. Next Monday I will be going out there with renewed confidence, lots of great business ideas and a passion to succeed.” Sally’s business – MinerVA – offers PA skills to companies on a one-off basis, perhaps when they need to arrange an overseas business trip. “I worked as a PA in London before starting a family and I want to help local firms who can’t afford a full time PA but still need help with specific projects,” she said. “They get the right level of expert support but only pay for as much time as they need.” WKE, the community development arm of housing provider West Kent, has already worked with PUBS in Swanley and in Chatham, and achieved significant success in both places. At least two new businesses set up following the Swanley are still going strong, while the more recent event for prospective Medway entrepreneurs inspired many of those attending to take the first steps towards self-employment. WKE’s aim is to encourage and inspire local people with a business idea to set up on their own as part of its determination to support communities across the county in those areas where West Kent has homes. In Ramsgate those people included 42 year-old Mark Moreton, who picked up five days of useful advice on everything from accounting to tax and marketing in order to boost his new furniture restoration business Flippin’ Furniture. “This seemed like a great opportunity to strengthen my business knowledge and that’s what it turned out to be,” said Mark. “I have picked up a huge amount of information – and all for free.” “It’s been a great week,” added Alan Donegan. “Our aim is always to inspire potential entrepreneurs, give them the basic information they need and make sure they think about the important things – their ideas and their customers.”
Leave your comments and questions below, we will reply as soon as we can!
Alternatively you can tweet us or join our Facebook group for some in depth discussion and help from other start-ups.
Leave your comments and questions below, we will reply as soon as we can!
Alternatively you can tweet us or join our Facebook group for some in depth discussion and help from other start-ups.  A guest blog post by Matt Jackson for PopUp Business School "Social selling" is one of the biggest buzz words at the moment. Companies, employees and entrepreneurs are all talking about how to use social media to increase their sales. Many of the companies are getting it wrong by broadcasting and shouting about their wares and turning people off online. I am so excited to have Matt Jackson on our blog this week talking to us about social selling with a practical example of exactly how it should be done to increase revenue and engagement. Matt runs social media accounts for some of the world's biggest brands as well as local micro businesses. He spends his days listening and engaging online and I have learnt so much from talking to him.  Entre Matt Jackson: I was thrilled when Alan asked me if I’d like to write a guest blog for the PopUp Business School, as I’ve always enjoyed working with the team and love the energy and positivity that comes from just spending five minutes with them. But when he asked me to write about Social Selling, I was a little confused as to why he’d asked me. You see, I’ve always been against brands that bombard people with advertising or marketing agencies that just broadcast material on social media with little or no real engagement with people. Little did I know when I sat down to begin researching and writing my article, that the PopUp Business School was about to teach me another lesson. For those of you already wondering, the idea of social selling is basically using social media channels to sell something, a product, a service, anything. Social selling is when salespeople use social media to interact directly with their prospects or potential customers. Sales people provide information and value by answering questions and offering thoughtful content around their product until a potential customer is ready to buy. There are hundreds of courses online which funnily enough are also being sold through social platforms for anywhere between £100 and £4,000 offering you the latest secrets to success and guaranteed sales funnels, metrics and conversions. Sounds complicated, doesn’t it? Well, that’s what they want you to believe. I’m going to let you in on a little secret; social selling is nothing new. Whilst social media is around 10 years old now, social selling existed for a long time before Mark Zuckerberg ever started his college’s online address book, before he started school, before his parents were even born. Human beings by our very nature are social creatures and every culture around the world has a firm social story-telling tradition. There’s evidence from some of the most ancient cultures that barter, trade, selling and story-telling have always been the foundations of civilisation. Think back to before Linked-In, before Twitter and Facebook and you’ll find that we’ve always sold products and services socially. From market traders shouting their offers and extolling the virtues of their wares over anyone else’s, to discussing potential purchases with your friends, family and neighbours, selling has deep roots in our social circles, communities relationships and conversations.
Today those conversations have been amplified by the internet and social media channels. Customers now have all the information at their fingertips, businesses have grown up in reviewing products and services for consumers and social media has allowed that collective experience to be shared across the world. So how do you start down the path of social selling for your product or service? My advice? Start listening. Conversations about brands, services and products are already taking place across the internet on a daily if not up-to-the-minute basis. Find those that are similar to what you’re offering and listen. You’ll be surprised how much you’ll find out about what customers want, what they expect in terms of service and how vociferously they complain when companies get it wrong. Customers no longer come to you, you have to go and find them and listen to what they want. You have to join the conversation. There are any number of free and premium tools that can help you to listen and monitor mentions of your business, industry, products or even competitors. I personally prefer to use Tweetdeck to watch column upon column of Twitter mentions about my area of work, competitors and the latest news. For example, a customer of mine based in London began offering an afternoon tea service around 6 months ago and asked me to do some work on social to help promote it. My first step was to set up some very basic monitoring of the terms ‘afternoon tea’ and ‘London’. That initial search still runs today and on average every 27 seconds someone on Twitter mentions afternoon tea and London in the same tweet.  So what do I do with this overload of tweets about afternoon tea in London? I specifically look for people asking their friends and followers where they should go for afternoon tea in London. I look for bloggers who review afternoon tea services, or people that talk about afternoon tea a lot. And then I ask them politely if they’ve ever tried the afternoon tea at my customer’s establishment. I talk to them about what’s on offer, what makes this tea different from anyone else’s. I tell them honestly what I think of it, why I think they might like it and once they’re interested I tweet them a link where they can book on my customer’s website. To date, that link has been clicked 485 times and 71% of all people that clicked through, booked an afternoon tea for two. That’s how simple social selling can be, and in writing this the PopUp Business School has taught me that it’s something I already do on a daily basis and that you can do just by listening first. Ask me anything! Follow me on twitter and tweet me your questions. Find me online at socially-m.weebly.com
 After being told to get a score of 70 or more on @klout to win a piece of business I have become fascinated by increasing my @Klout Score. Here are my initial findings of what has increased my score the most of the last two weeks. I have managed to increase my score from 59 to 64 (a 6 point bump) in 2 weeks and most of the increase happened in the last 5 days. I am headed to #Klout70 so will write another article when I have completed the challenge.   The obvious things to do:
The biggest thing I have learnt so far with my online networking experience is that online networking should be just like real life networking. Act as if you are talking to a real life person; because you are. Act as you would if other people are watching; because they are. Have fun, because people like to have fun and they will talk to you if it is enjoyable! Send me a message @alandonegan or @popupbusiness or tell me about how you have gone about increasing your @klout score in the comments below. Happy social networking! Tweet me at @AlanDonegan  After an interesting experience where I was told I needed a @Klout Score of 70 to get some business (read about it here) I have become interested in online Scoring and how this might change in the future. I was sat in the @henleycareers Henley Business School Careers office having a fascinating chat with the fabulous team there and we talked about @Klout and its potential impact on getting a job, getting the right job or growing your business. For those of you who don't know, @Klout measures your online influence. It simply takes the retweets, mentions, likes and comments you get online and with an algorithm gives you a score between 1- 100 that lets' you know how influential you are online. I go more in-depth in our last blog.  For example @BarackObama has a score of 99 and my wife, who never uses Twitter is on 16 @wickwok. So as a business person you can see who has influence online and who doesn't and make decisions about who to spend your time connecting with. Sound a bit mercenary? Or is it real business? So what is the natural conclusion of this? What if a new service started measuring more than just your social influence?  What if it took in your credit rating and coupled that with you social influence and then weighted your job title, your bank information, the car you drive and more?
Where are we going with this social scoring of people to rank whether or not we should be talking to them? Is this a game we should even be involved in? What do you think about the future of online scoring and should we be engaging with websites such as @Klout? Or is it just an online version of what we always did implicitly with the class system in England for many years? I'm interested to read your thoughts below! Tweet me at @AlanDonegan  Have you heard of Klout.com? Do you know what your Klout score is? Do you care what you Klout Score is? Two weeks ago I had a conversation that changed the direction of my business overnight and re-focused me on something I knew was important but had stopped doing. I was compering at The Social Media Summit for @NickyKriel in Guildford and opening the day, having fun with the fabulous audience and warming things up for the Keynote Speaker of the day @ThomasPower. Thomas gave a warm, inspirational and emotional talk about his journey with 'Ecadamey' and how he built a huge business, lost it and then bounced back. I loved listening to him. After the Panel session with Q&A on Social Media and I got a chance to talk to @ThomasPower. He complimented me on my compering skills and speaking skills and then asked me what my Klout score was. I had not checked for a while but I knew it was around 60-ish. He smiled and said "get it to 70 and I can get you work."  I was intrigued, fascinated and a little bit stunned because a number generated by an American Website about my social media influence has no bearing on my ability to run workshops, educate and inspire whilst talking. I returned home and went to meet @socially_Matt for a coffee. Matt runs a social media business and I always ask for his advice on all matter social. He told me that he had a similar experience this week where he had been told the reason why some of the senior people in a company he was working for had not replied to his tweets was because he was not #klout70! That day we started a competition to see who could get to #klout70 the quickest to see the side effects, the smart strategies and the bottom line effect of this within our businesses! The benefits so far have been:
@JaneSetter 61 @Socially_Matt 64 @stuartlmorris 48 @AdrianBryant 49 @simonjpaine 56 @AlanDonegan 64 If you want to find out your Klout score check here: www.klout.com  What does Klout measure? Here is what Klout say they measure: "Klout measures your influence online. We measure influence primarily as the ability to drive others to action. When you produce content online, we look at how your network responds to that content. Klout takes in data from social networks and gives you an overall Score based on your online influence." See their blog for more details: What does Klout Measure?  Why should you bother with Klout? I think there are some simple reasons:
If you post your @Klout Score below I promise to write you a tweet and help you increase it! Good luck with your online networking! Tweet me at @AlanDonegan  You get funky new business cards So you start a new business. You make a decision to get going. You work on the website, you work on the branding, you work on the product, you have funky new business cards printed, you beaver away tirelessly. But there is one thing that all new businesses forget to do enough of........... And it tends to be the bit that most of us are scared of............ And yet it is the single most important activity as a start up business....... Have you guessed what it is yet?
What are you doing everyday to sell your product or service? I speak to small businesses every day and when I ask them what they are doing each day to sell their service or product the answer is almost universally a blank look. Ask yourself the question what I am doing every single day to sell my product or services? Here are some ideas to get you started, that you can do every day:
The important thing is that you do something every single day that moves you in the direction of new business and customers. If you do this every single day then you will build up momentum and amazing things will start to happen! Just don't get impatient, it won't always happen overnight. it might take time but persevere, keep going, keep taking action every single day and I promise you that the next sale will come. I would love to know what is working for you at the moment. What sales methods are working for you to get customers at the moment? Leave a comment below. Or for help with your sales and building your business come along to one of our up coming events.
Leave a comment below and tell us what sales methods are working for you
 We are at Salford near Manchester working with a team of Entrepreneurs to build websites, build businesses and make money. Together we have come up with the top 11 reasons why we think people would visit your website.
If you create these kinds of content, put them on your website and use social media to shout about them you will increase the numbers of visitors to your website and therefor your sales
At Pop Up Business School we show people how to grow a business with no money - however, for some businesses they will need a property.
Maybe you started your business from home and it has grown and you now need a property - What do you do? Check out our latest blog from Kirsty Harvey (www.ktdsurveying.co.uk) You have had the idea, now you need premises to start the business. Signing a lease is a big commitment, so you need to be sure you have the best deal you can. Before you sign on the dotted line, just think about this: 1. The key to everything is NEGOTIATION – you can do this yourself but like anything if you have expert advice you will reap the benefits. 2. Make sure you know whether or not the lease has SECURITY OF TENURE. If it hasn’t, (and is CONTRACTED OUT) you need to factor this into the rent. Also be aware that at the end of the lease if the landlord wants you out, you have no right to stay. Your negotiating position at the end of a contracted out lease is much less than one that isn’t. 3. Ask for a RENT FREE PERIOD before signing a lease. This is common practice, and the longer the lease, usually the longer the rent free period granted. 4. NEGOTIATE THE RENT. Rent that you pay will be used as evidence against other businesses when they have a rent review or lease renewal, and vice versa. The more that tenants negotiate the better it is for all businesses in keeping rents down. 5. BUSINESS RATES: Make sure you factor in this cost. Look at the possibility of appealing the rateable value. Be careful though as rates can be revised upwards as well as downwards. Can you get any small business rates relief? 6. SERVICE CHARGE: Before completing a lease, check if there is a service charge. What does it cover, and will you benefit from those services? If not don’t agree to that part of it. Is the building already in a poor condition? If so you should agree a cap on the service charge provision. This way you know your service charge will be a fixed maximum amount. 7. BUILDINGS INSURANCE: Is buildings insurance the landlord’s responsibility, and if so check how that will be charged under the lease. If you are part of a bigger property, you don’t want to be paying extra because another tenant is a high risk user. 8. REPAIR COSTS: Have you factored in costs for repairing the building? You may be taking on responsibility for putting the property into good repair and this could include major works, such as repairing the roof. Agree a Schedule of Condition with the lease as this limits your liability. A small initial outlay could save you thousands of pounds at the end of the lease. 9. RENT REVIEW: If the lease is going to have a rent review, make sure the rent review clause is a fair one. You don’t want to find assumptions in it that will artificially inflate your rent at the rent review.
Can a book change your life? Yes it can. We would love to know which books have changed your life? Leave us a comment below and inspire us to keep on reading!
Pop Up Business School pops up all over the courntry for free. We show you all the latest tools available to create a business (for free!) Keep an eye on ourhome page to see if we will be popping up in an area near you!
In Borehamwood we have been learning how to start a business for free - these are our top 10 tips (+3 bonus)
1 - Google - Top 10 Tips to make money for free 2 - CafePress 3 - Set up a free website 4 - Lulu - Write your own book and publish 5 - Take pictures of things and sell them to sites such as advertising firms and weebly. 6 - Upload pictures to screensaver sites such as webshots 7 - Promote your business on YouTube 8 - Twitter 9 - Register for sites such as skills pages, people per hour 10 - Share your skills on Linkedin 11 - Engage with multi-media (podcasts, video, pinterest) 12 - Guest blogging and regularly blog on your own website 13 - Create an online forum to promote your business Thanks guys! To find out if we are popping up in an area near you, click here. |
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