POPUP BUSINESS SCHOOL
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Course notes

Created by the PopUp Team with over a decade of small business training as well as years of practical experience, side hustles and a lot of learnings along the way.

We can't be everywhere at once,yet...

...so we summarised our most valuable content here so anyone no matter where you are in the world or your situation can learn how to start a business and make a better life for yourself.

Week 1


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START FOR FREE

PopUp Business School is built on FREE.
It has never been more possible to start a business in a risk and debt free way. Let us show you a new way of thinking...
Day 1 Course Notes

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SALES AND MARKETING

Try to sell to everybody and you’ll end up selling to nobody.
​
You have to focus on who your customer is and what appeals to them. What would grab their attention and get them acting and more importantly... buying.
Day 2 course notes

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BUILD A FREE WEBSITE

It has never been easier to build a free website.
Using free web builders, you can level up your business with a powerful yet simple website that customers can see and purchase your product or service.
Day 3 course notes

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FIND CUSTOMERS ON SOCIAL MEDIA

Social media is about social selling.
​There are so many different social platforms and your customers are waiting for you! Building relationships before asking from the sale is the key to building trust.
Day 4 course notes

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THE LEGAL STUFF

If you’re paying tax, it means you’re making money.
When setting up your business, you need to consider what structure works best for you, how to manage your account and tax. It's going to be ok... We promise.
Day 5 course notes

Week 2


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MOTIVATION AND CONFIDENCE

Build your confidence as much as you do your business.
We all need a motivation boost from time to time. By using our tips on how to avoid 'the dip' your business will be able to thrive whether it's friday afternoon or monday morning.
Day 6 course notes

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Master your pitch

You don't get what you deserve, you get what you ask for.
​Networking. It's not as scary as it sounds.
We've 'hacked' networking so you can get the most out of conversations to build relationships and your business.
Day 7 course notes

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get your website on google

If you build it, who will come?
How do you get people to view your masterpiece? Using a range of tools you have to work to find your customers and put your business in front of them.
Day 8 course notes

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network effectively

Your business needs to do exactly what it says on the tin.
Your pitch is critical to your success. It helps you to excite, excite and sell your business to yourself, your friends, family and complete strangers.
Day 9 course notes

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negotiation skills

The more you give the more that comes back to you.
Many people never ask for what they want, they never negotiate for it. By simply asking for what you want, you'd be surprised how far you can get.
Day 10 course notes

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the popup principles

At every event we always finish with our PopUp Principles.
These principles summarise the most important learnings from the course and if you can live by these then we believe it's possible to make money doing anything you love.
Day 10 course notes

Self-Development Course (3-Day)


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MOTIVATION, CONFIDENCE and Pitching

Build your confidence as much as you do your business.
We all need a motivation boost from time to time. By using our tips on how to avoid 'the dip' your business will be able to thrive whether it's friday afternoon or monday morning.
Day 1 Self-Development notes

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Eating Frogs and Crafting Habits

Get the cutlery out, it's time for a feast...
Sometimes there's just that one, little thing that stops us from getting on with our day... Let's tear through it and set ourselves up for success and productivity.
Day 2 self-development notes

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network effectively

Your business needs to do exactly what it says on the tin.
Your pitch is critical to your success. It helps you to excite, excite and sell your business to yourself, your friends, family and complete strangers.
Day 3 Self-Development Notes

These course notes only scratch the surface of what we teach at a
PopUp Business School event.

If we are popping up in a city near you soon, book a free ticket and attend one of the most informal and transformative workshops you have ever attended...
All for completely free.
LIVE EVENTS
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  • Welcome
  • Resources
    • Rebel Entrepreneur Podcast
    • Finance School
    • Course Notes
    • Survival Guide
    • Small Business Heroes
    • PopUp Blog
    • Story
  • Events
    • Online
    • Milton Keynes
    • Southampton
    • Doncaster
    • Westminster
    • Don't See Your City?
  • Our Impact
    • Barnet
  • Our Mission
    • Meet The Team
    • Sponsorship
  • Partner With PopUp
    • Partner FAQs